Description

People Skills for Product Managers and Marketers is a one-day course that teaches the people skills side of Product Management and Product Marketing. Topics include the role of Product Management and Product Marketing, how to work more effectively with executives, sales and engineering, communication, negotiation, influencing and productivity.

Audience
  • This course is for any Product Management or Product Marketing team that wants to become dramatically more effective in their ability to influence their teams and stakeholders.
Requirements
  • N/A

Objectives

  • Gain an increased level of confidence in the soft skills needed to be an effective product leader.
  • Avoid common mistakes and career-limiting moves.
  • Learn team influence techniques and how to step up as a leader.

Curriculum

  • The role (and non-role) of Product Management and Product Marketing.
  • Achieving excellent results as a Product Manager or Product Marketer.
  • Becoming phenomenal.
  • Influence and negotiation for Product Managers and Product Marketers.
  • Working more effectively with engineering teams.
  • Getting sales people on your side.
  • Leadership and making a difference for the executive team.
  • Accelerating your Product Management or Product Marketing career.