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Business agility

What is Business Agility?

Business agility refers to different qualities that allow organisations to respond rapidly to changes when these appear, without losing their vision.

There are three concepts which are a must for long-term business agility:

  • Adaptability
  • Flexibility
  • Balance

But what is the purpose of employing these characteristics? To bring great competitive advantage for your clients into the market!

Where companies face uncertainty and rapid change, business agility is what saves the situation. 

From a HR perspective, agility involves ensuring the human capital in the organisation have the right mindset, skills and abilities to respond quickly to new developments.

Image of businesswoman flying up into sky

Agility values and principles

Business agility values are the following: 

  • individuals and their interactions
  • collaboration
  • driving toward outcome
  • constant learning
The principles that serve the foundation of business agility include iteration to learn and reflect on feedback and adapt both product and process.


There is no prescribed set of roles that are appropriate in an organisation practicing business agility. Rather, any role that is appropriate for that organisations’ context and helps the organisation embrace change and deliver value to its customers is appropriate. Usually, the roles are the following:  

  • Product Owner
  • The team
  • Supervising of the process

There is no prescribed lifecycle for business agility. Any lifecycle that allows an organisation to iteratively and incrementally deliver value to its customers, and respond accordingly is appropriate.

Make customers the central focus of your organisation

In an environment of constant, rapid change, it’s more important than ever that businesses remain fully-focused on bringing to right competitive advantage into the market for assuring success.

It drives value faster, better and more efficiently

Business agility drives value faster by:

  • increasing customer satisfaction
  • responsiveness
  • productivity
  • quality
  • innovation
  • revenue

Execution agility makes speed and performance your competitive advantage. Improving cycle times can significantly impact your bottom line as speed helps monetise incremental value and gets you to revenue sooner.

Organisations must be able to leverage data and insights to become better, faster and more efficient.

The highest level of business agility requires organising people around the creation of successful outcomes. This means connecting agility throughout your organisation by breaking down internal silos and forming value-focused teams.

Breaking down functional silos is imperative to minimising dependencies, reducing waste, improving collaboration and allowing you to respond to opportunities and threats quickly and confidently.

Some (final) thoughts shape-1

In our digitalisation world, just doing agile is not enough, you must be agile.

At the end of the day, business agility is neither a fad nor a free-for-all. It’s an extremely disciplined approach to business that requires a new mindset for everyone in the organisation

It can be challenging. But ultimately, it will help your business turn ideas into outcomes

  • regardless of industry
  • problems to solve
  • customers to please
If you’re interested in redefining your business as an agile enterprise, contact one of our agile coaches to see how we can help.


This article is part of a bigger topic called Agile Software Development

Agile Software Development

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