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eContent Development: its Benefits

Adrian Sita
29 Jun, 2020
3 m read

eContent development for teaching and learning

With advancements and innovation in technology and digital devices comes an age where almost everything is accessible in the palm of our hands. This has led to a rise in eContent development. Digital content is a powerful tool used in advertising and marketing to education and training. The entire world is moving towards digitalization and the use of digital content is more important than ever. E-learning improves teaching and learning, therefore enhancing an experience that provides accessible training materials and helps achieve learning outcomes.

This article will focus on eContent development and cover important factors that will give the best results. A lot of points will be discussed like learning objectives, design and development, and the different types of digital resources that can aid with teaching and learning.

econtent development

Set your goals

What is the point for this program? Who are you targeting with your eContent development process? What are the learning objectives?

Put in the research and create user profiles, you need to know your audience, their age group, how you can motivate them, which learning tools would be most effective, what their learning style is. By answering these questions you will be able to incorporate a people-centered approach when developing your content. This will provide engaged learning that ultimately delivers the best results.

Set learning objectives that will act as performance feedback. It can be quantitative or qualitative, but it must be clearly understood. Not only will these objectives indicate whether or not the student or trainee is headed in the right direction and learning what the program is designed for, but for management, the data collected will also represent how well the e-content is designed and implemented.

Map out your eContent

Once you have set your goals you can start to develop ways to reach them and think about the type of content that will work for each stage of learning. Keep in mind that using the right training materials will really benefit with agile learning. A great way to figure this all out would be to use mind mapping and storyboarding. Layout ideas and solutions to give you a clear viewpoint to keep you on track. With so many factors to take into consideration, it is easy to get lost in a jumble of thoughts whilst planning your blueprint.

Here are some types of content to consider for your eContent development approach:

  • Slide presentations – a popular format that can incorporate text, imagery, videos/animations and graphs
  • Videos – an engaging format as long as it is kept short
  • Screen captures – great for software and product training to illustrate step-by-step instructions, comparisons and troubleshooting procedures
  • Infographics – use of charts and graphs to break up text is a helpful way of visual learning
  • Games – engage with your audience on a fun and competitive level
  • Checklists – perfect for tracking progress

Create your eContent

Here is when you start building up using the design model you have mapped out. If you already have existing content, don’t discard them. Instead, find ways to incorporate what you already have into your model. With new content that is designed, always refer back to the goals and learning objectives. Topics should be built in parallel or one at a time to maintain a flow in the learning process. Always review and seek out feedback to help fix any problems.

Management and analytics

How will the eContent development be managed? How will you measure success and make improvements?

You have put in all this work to create this program, the last thing you want is poor performance. It is useful to create a Management System version that will provide mechanical and technical support. This will ensure that someone is overseeing how the audience is performing and if they are achieving the learning outcomes set out for them. And if they are, how effective are they learning and can improvements be made? Something else to consider would be using analytics’ dashboards to capture data to support how your audience is doing.

All these steps combined form a loop that uses data and reviews that feedback into the loop to make sure that the original goals are being met. It is a constant cycle of refining your eContent development process, so that it's catered for your audience.

If you think eContent would be the right solution for you, but you have no idea how should you start, just drop us a line. We're happy to help and we've been focusing on eContent development for quite a while now.

Some (final) thoughts

If you think eContent would be the right solution for you, but you have no idea how should you start, just drop us a line. We're happy to help and we've been focusing on eContent development for quite a while now.

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