Code
9U050RO
Duration
2 days
Price
600 €*
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DescriptionWhat we offer

This course presents a comprehensive view of IBM Campaign's administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.

If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.

http://www.ibm.com/training/terms

ObjectivesWhat you learn

  • Describe the functional architecture of the IBM Marketing Platform and IBM Campaign
  • Configure components of the IBM Marketing Platform, including dashboards, and the Scheduler
  • Manage security for users and objects
  • Use a variety of techniques to monitor and improve the performance of an IBM Campaign installation
  • Configure IBM Campaign for data source access, set up audience levels, and create custom attributes
  • Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization

TopicsThe best for you

IBM Campaign Architecture

  • How Campaign Works
  • IBM EMM Marketing Suite Architecture
  • IBM EMM Suite - Marketing View
  • Security Architecture
  • Storage Architecture

IBM Marketing Platform Configuration

  • The IBM EMM Marketing Platform and its Functional Components
  • Centralized Configuration
  • Platform Configuration Properties
  • IBM Scheduler
  • Dashboards
  • Rebranding and User Interface Customization
  • Security
  • Security Overview
  • Security Roles
  • Users and Groups
  • Global Security Policy'
  • Permissions
  • Resolving Security Permissions
  • Database Security and Flowchart Access
  • Integration with Access Control Systems

IBM Campaign - Specific Configuration

  • Audience Levels
  • Customer Database Data Source
  • User Tables and Table Mapping
  • Contact and Response History Tables for Additional Audiences
  • Campaign Custom Attributes
  • Custom Offer Attributes
  • Offer Templates
  • Campaign Response Types

Performance

  • How Campaign Works - A Closer Look
  • Temp Tables
  • Logs
  • Flowchart Design for Performance
  • Additional Performance Configuration Parameters
  • Database Loader
  • In-Database Optimization
  • Server Administration and Operational Monitoring

IBM Campaign Reports

  • Introduction to Campaign Reports
  • The Reporting Environment
  • The Reporting Model and Package
  • Customizing Reports
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PrerequisitesWhat should you know

You should complete:

  • Building Campaigns (9U010) or equivalent

AudienceWho should attend

This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.